Monthly Archives: July 2013

Thara Fashion Photo Session

Thara Fashion est merveilleux!

Rita Thara Yenga of Thara FashionRecently, we were contacted by a commercial client wanting us to shoot a fashion layout for a new Treasure Valley business: Thara Fashion.  Rita Thara Yenga is a beautiful young woman recently immigrated from Kinshasa in the Republic of Congo, who, with her mother, has created  a clothing and accessories business featuring “bags, clothes, earrings and bracelets with African fabric” (and style, I might add–they’re not just producing the apparel themselves, they’re also creating the designs).

To make matters even more interesting, the official language of RoC is French; Rita’s English is limited and my French is worse, consisting of the usual stand-bys, like “Bonjour,” “Au revoir,” “C’est magnifique,” and, of course, the always-necessary “Où se trouvent les toilettes.” Even scheduling the session required translation services from Rita’s friend, Richard Kitambo, who also attended the session.  Although we shoot a lot of basic commercial work involving models, I hadn’t done a full fashion catalog session in years, and I’d certainly never worked through a translator to direct the model, so it was shaping up to be a novel experience in a variety of ways.

Thara Fashion

When Rita and Richard arrived at the studio, I still didn’t know exactly what to expect.  What rolled in the door was a virtual trunk-load of wonderfully coordinated outfits, 12 dresses or tops in all, complete with matching head-dresses, earrings, bracelets, and handbags—an impressive display of design, outfit coordination, and workmanship.  Even more surprising—modeling her own designs, first-timer Rita proved to be wonderfully coachable and downright adorable.  Lots of pointing, miming, and photographer demonstrations, but Rita was a champ and a delight to work with.

 

Wardrobe preparation for Thara Fashions photo shoot

 

 

In spite of Rita’s modeling inexperience, we managed to get a variety of quality poses in all of the outfits plus catalog close-ups of the handbags in just a little over 4 hours—an impressive pace even for a professional model, and especially so given that Rita was restyling her own hair for almost every outfit in between wardrobe changes.  By the time we’d finished, I was almost ready to hire her as a production stylist for all my commercial work.

RitaYenga013_Handbag10 Thara Fashion session at Sourcelight Photography

 

The Thara Fashion website is currently under development, but until it’s ready, here are a few more designs from the shoot (October 2013, edited to add new web address.)

Thara Fashion photo shoot with Sourcelight PhotographyThara Fashion photo shoot by Sourcelight Photography Thara Fashion photo shoot by Sourcelight Photography Thara Fashion photo shoot by Sourcelight Photography Thara Fashion photo shoot by Sourcelight Photography Thara Fashion photo shoot by Sourcelight Photography Thara Fashion photo shoot by Sourcelight Photography